Anyone could easily come up with some great arguments about the risks associated by giving everyone the right to discuss openly about your businesses and products through social media channels, however, is it really an additional risk factor? Well, think of this for a moment… Don’t people talk about your businesses and products anyway? Don’t they interact with other people everyday? Aren’t they doing it through social media channels as well?

I guess you see the flaw here. Wouldn’t be awesome if you could track in real time what people are saying about you? There you go. Here’s your tool! And again, you could fairly wondering: “Ok… but what about those negative comments that might arouse? Should I host them on my own web page?”

Well, here’s how things are: Social Media are not going to make your business better or worst. You are the master of your own business reputation. If you are a good sport on earth, you are going to be a good fellow on the clouds. Businesses need to understand that Internet has just caused a societal change in the communication methods. There are not any hidden treasures or quicksands up there.

If you believe that your company worths people’s positive buzz, then go for it. Open your wings and fly! In fact, you now have a unique way to track and respond to your customers additional claims and requests.

On the other hand, if you are not so sure about your business reputation… mmm, maybe you need to consider re-engineering that “reputation aircraft” first, before attempting a take-off…