According to them it is just about being different in a crazy capacity! Apple has proved to be one of the most genuinely different companies of the last 2 decades, managing to achieve tremendous growth in the last few years. It makes me think that if Apple was a human being that would be (who else?) Steve Jobs. What a coincidence, don’t you think?
It is indeed very true that differentiation is one way to succeed in a market. The level one can differentiate itself from another is undefinite. However, there are only few that choose to leave no chances for the rest to even be comparable to them. We call those the “crazy ones” because they cross the lines of the game. They brake the rules and decide not only to be different but to be antithetic.
Is this so hard to do? Can everyone be so ” crazy smart” as Einstein, so “crazy influential” as Martin or so ” crazy innovative” as Steve? You may think this is not possible, simply because those people were born to be what they have been. Partially I would agree as a big believer of traits. However we cannot ignore the common theme that persists here which is so easy for all of us to immitate as it is to try become more organized or improve our time management skills.
Just try to be genuinely different. Next time you do something try to do it different. Try to think a crazy way of doing it that most people would think is crazy. You see, we are all so taught to think in the same way, to obey similar rules and to respect similar instituions, that it almost makes it the easiest thing in the world to think differently from most of the other people.
Some people see this and reaact. They think and act differently because they can see this the easiest (not painless though) way to achieve their maximum potential.