When was the last time you bought something before you even realized it? Well, you know it’s all about marketing, isn’t it? Those sneaky guys working behind those desks just can’t stop them selves from taking your money out of your pocket. How magic that is, right? You wish you knew how to do that, don’t you?
It is really impressive how people perceive marketing to be such a distinguished science that it can only be taught in business schools. I often hear even business people, especially small business owners, waffling about their inability to compete against branded competition: “They have marketing people… They know marketing…”
But is marketing really such a magic wand that can make the difference? Well the answer is yes, but do you need to go learn marketing to be able to practice it? The answer is no. You don’t need anyone to tell you how to do marketing when you are already applying it in every aspect of your life. In fact is as simple as this: if you are alive, then you are an experienced marketeer.
Human beings get this feature pre-installed in their brains when they come out of the factory. And they start practicing it when they throw out those first words out of their mouth… when they create that unique bonding with those fellows called parents… when they buy their first bike and got that new friend. Oh, by the way, they receive a master when they finally find that right person to spend the rest of their life with!
A straight definition of marketing is: Buying and Selling in a market. Let’s connect the dots then: You spelled out your first words cause it was a way to start getting what you want. You sold noise to buy attention. You created that strong bonding with your parents cause they provided to you anything you needed. You sold love to buy caring. The story goes on… You can make the connections in every move you make. You are reading this post to probably learn something. You sell your time to buy knowledge – hopefully valuable!
So, yes. It’s all about marketing. Marketing is life anyway. And as in life, anyone gets to know how to survive but those who keep paying attention, understand their world and react properly to situations flourish. Do that in your business as well. Don’t just exist. Open your eyes, understand what your customers want and give it to them.
Is that simple and you have done it so many times before!