A big part of marketing is promoting an idea, a product or a service. It usually takes the form of a message that has to be delivered in a way that it will reach the right audience, moreover it will call for action. The virality of such messages was always an important metric to consider, however it continuously gains a lot more of attention in the Social Media Marketing Era, where the ability to share, connect and link is tremendous and most importantly easy.
And if there’s something that no one in marketing could ignore about Social Media, is the enormous potential of viralizing a message. According to Torsten Henning Hensel, a Creative Consultant from Berlin, the virality power of Social Media comes straight from the power of Links. The more you can link people with messages, the more your message becomes viral. And then, the Matthew Effect comes into the game to play its own role: “The rich get richer and the poor gets poorer”
So, what about your message? Is it rich or poor?