Business Wits, Entrepreneurship
20 Comments Why You Should Start your Business in 2012
The best thing about getting into a new year is that it provides a great milestone to review where you stand in life and think where you want to head. When it comes to aspiring entrepreneurs it is the best time to make the ultimimum resolution: start a business.
Of course, starting a business takes a lot more than a new year’s resolution but indeed, getting into the right mindset is probably one of the most crucial aspects. So trying to add into this task (getting you in the right mindset) here are a few reasons why 2012 is a good time to start:
Environment is more favourable for SMEs and Start Ups…
You may think that the global economic crisis is a reason not to start a business however it is generally true that SME and Start-Ups are less impacted from this volatile environment that is highly affecting large organizations. Smaller business are undeniably more flexible to adapt in this new world having the advantage of steering the wheel where the wind is blowing faster than their big competitors …therefore your chances of surviving (not to mention attracting the attention you need from the investment community) are higher.
The myth of job security in larger organizations has been busted…
More than anything else we all realized how fragile our current economic system was and how easy it finally was even for the biggest companies to get out of business overnight. That really changed our appreciation of having a job in a big organization, which was perceived to be a safer workplace in economic terms, moreover sometimes justifying a relatively lower annual salary for that reason. The new generation of talent will be more effective to make career choices on the oxymoron basis of sustainability through risk-taking decisions …thus your chances of attracting great talent willing to get in an adventure with you are better.
You have less to lose yourself…
If not the greatest of all forces to at least start (not necessarily sustain) a business is the one coming from the basic need of financial survival. In a world where the so called comfortable middle-classed population is destined to get out of comfort the triggers to react are more than ever. If you were asking a professional whether he’d like to have his own business almost 9 out of 10 would tell you that they have considered this, however never made that step for reasons that if you really analyzed them will end up being ‘comfort of being where I am today’. Why risking to fly staright to the top of a mountain if you can hike up there? So now that the path to the top has become a rocky and dangerous walk learning to fly seems less risky…so if not now, when?
