Virality is the new term that Medicine has bestowed to Business. However, as marketing always does (make things sound better!) virality now has a positive image. Being viral in business, means being healthy!
That’s why Twitter and Facebook has gained such a tremendous attention in the business world. They are the perfect contaminants of our information consumption. Always in a good sense…
So what’s more viral? Twitter or Facebook? My personal experience on this: Twitter. In only 2 weeks of starting this blog followers have already reached 150! The facebook fan page is still under 100 fans but there might be some reasons to that:
Reason 1: People are currently more excited on what’s going on on Twitter rather than on Facebook. It’s just the new trend.
Reason 2: Twitter is less aggressive than Facebook and people seem to appreciate this. Twitter gives people the choice. No one spams you to become a follower, sending those fb suggestion emails you never read. Hint: Permision Marketing.
Reason 3: Twitter is more rewarding! What usually happens on Twitter is that once you follow someone, he or she “pays you back” by following you as well. It is a more give-and-get space, which by default speaks to people’s minds.
There is still a question that hasn’t been answered yet: which one is more meaningful? Followers or Fans? I’ ll keep you posted on that…